James P. Jimirro, creator and founding President of The Disney Channel and Walt Disney Home Video, is currently Chairman of the Board of the National Lampoon. He received his BA degree in Radio-Television from Penn State University, and a Masters in Mass Communications from Syracuse University. He is a voting member of the Academy of Motion Picture Arts and Sciences (Oscars), and serves on the Board of Visitors for the College of Communications at Penn State. Mr. Jimirro is the author of numerous articles on media and it’s relationship to society. In 2003 he established The Jimirro Institute For The Study Of Media Influence at Penn State. The Institute explores influence of the media on public opinion, consumer trends and even voting patterns. Mr. Jimirro is active in a number of enterprises involving the Great American Songbook, the music of Porter, Rodgers and Berlin, et al. These include serving as chairman of the selection committee in the Traditional Pop category at The National Academy of Recording Arts and Sciences (Grammys). He conducts a popular lecture series on this music at the Beverly Hills Public Library and at other venues worldwide. This series, and its impact on its attendees, is the subject of a new documentary, Jim J’s Jukebox.