Newsweek Feature Stories: The Future of Branding
"It's not so cool anymore to say 'I just had a Budweiser.' You wanna tell your friends you had this like, amazing micro brew beer that they never heard of."
As part of our partnership with Newsweek magazine, 92Y American Conversation brings you interviews with the reporters behind Newsweek's top stories. This week, Newsweek technology columnist Kevin Maney discusses how traditional big brands are losing ground to companies forging digital relationships with their customers and "microbrands" promising one-of-a-kind products. Take a listen and then tell us what you think.
Did you know that donations cover nearly half of our costs?
As a nonprofit community and cultural center, The 92nd Street Y, New York relies on support from people like you. Your donation today helps us continue connecting you to the programs you love, no matter where in the world you are.
Sign up for access
To find out what personal data we collect and how we use it, view our
privacy policy.
© 2024 The Young Men’s and Young Women’s Hebrew Association
All Rights Reserved.
All material accessed via the 92NY website (“content”) is protected by copyright under U.S. Copyright laws and is the property of The Young Men’s and Young Women’s Hebrew Association or the party credited as the provider of the content. You may not copy, reproduce, distribute, publish, display, perform, modify, create derivative works, transmit, or in any way exploit any such content, nor may you distribute any part of this content over any network, including a local area network, sell or offer it for sale, or use such content to construct any kind of database. You may not alter or remove any copyright or other notice from copies of the content accessed via 92NY’s website. Copying or storing any content except as provided above is expressly prohibited without prior written permission of 92NY or the copyright holder identified in the individual content’s copyright notice.